Blar i Institutt for økonomi og administrasjon på tidsskrift "Journal of Marketing Theory and Practice"
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Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective
(Peer reviewed; Journal article, 2022)Although a few studies have examined the influences of the co-creation elements of dialogue, access, risk assessment, and transparency (DART), little is known about the mechanisms underlying these influences. In this ...