Browsing Institutt for økonomi og administrasjon by Author "basberg, bård"

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    • Brand Experience in the ski industry: Does environmental concern matter? 

      basberg, bård; Oklevik, Ove; Kwiatkowski, Gregory (Peer reviewed; Journal article, 2023)
      Purpose: Consumers’ experiences are important in their evaluations of brands. Previous research shows that brand experience has a positive influence on consumer evaluations of brands, such as brand knowledge, brand ...