Browsing Institutt for økonomi og administrasjon by Author "Wernhoff, Carl"
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Brand activism in Norway: A study on the effects of mixing politics and business
Haldorsen, Martin; Wernhoff, Carl (Master thesis, 2022)It has become ever more prevalent for companies to engage in brand activism. Whether it’s fighting against racial injustice, protecting the environment, or standing up for freedom of speech – the corporate world is ...