Blar i Institutt for økonomi og administrasjon på forfatter "Saha, Parmita"

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    • A Conceptual Framework of Festival Visitors’ Behavioral Intentions. 

      Saha, Parmita; Nath, Atanu (Chapter; Peer reviewed, 2017)
      The purpose of this article is to develop a conceptual framework to determine the factors influencing visitors’ behavioral intention to attend festivals and events. The theoretical framework focuses on the relationship ...

    • A Theoretical Positioning of Self and Social Identities as Antecedents in Cultural Experiential Tourism 

      Nath, Atanu; Saha, Parmita (Journal article; Peer reviewed, 2017)
      Museums are often regarded as a cultural destination, however they stand distinct from other purveyors of culture in that they consciously attempt at a less pronounced social and cognitive dissonance among the audience it ...

    • In search of optimum stimulation at sport events 

      Saha, Parmita; Nath, Atanu; Kwiatkowski, Gregory; Oklevik, Ove (Peer reviewed; Journal article, 2021)
      Determining the reasons why people attend events, as well characterizing visitors’ attitudes and factors influencing their choices of particular events, are of key importance for event managers and destination management ...

    • Who Am I Really? Concept of the Self, Body Image, and Buying Behavior 

      Fivelsdal, Linn Katrine; Fossberg, Silje; Lægreid, Miriam Høyheim; Saha, Parmita (Chapter; Peer reviewed, 2022)
      Linking the symbolic value of goods purchased in the marketplace with the psychological construct of an individual’s self-concept can be seen as a specific means of developing a theoretical approach to consumer behavior. ...