Browsing Institutt for økonomi og administrasjon by Author "Bakke, Even"
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Bridging the “Selves”: Exploring Gambling Motivations Using SelfCongruence Theory
Bakke, Even; Solberg, Eirik; Eliassen, Øyvind Stokkenes; Nath, Atanu (Chapter; Peer reviewed, 2022)The theory of self-congruence or how our self-concept matches with reality has been shown to affect customer satisfaction (Hosany and Martin 2012) as well as the compulsiveness in buying a product and the manner of consumption ... -
Gambling Åtferd i Kryptovaluta Investeringar: Ein Korrelasjonsstudie
Bakke, Even; Solberg, Eirik Emanuelsen (Master thesis, 2022)As the market of cryptocurrency rises, it is crucial to increase our knowledge and understanding as to why people choose to invest in this rather unknown and risk filled technology. Thus, uncovering reasons why investors ...