Blar i Fakultet for ingeniør- og naturvitskap / Faculty of Engineering and Science på emneord "quadratic assignment procedure (QAP)"
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Destination cobranding in interorganizational networks: Assessing the role of central tourism organizations
(Peer reviewed; Journal article, 2020)This study examines whether tourism organizations influence each other to cobrand with the destination brand as a function of the interorganizational network structure. Empirically, it combines questionnaire and ...