Blar i Fakultet for ingeniør- og naturvitskap / Faculty of Engineering and Science på emneord "Rational Choice Theory"
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Towards Green Trust: An Interpretation of Nordic Choice Hotels’ Environmental Sustainability Performance based on Customer Feedback Data
(Master thesis, 2021)This study examines how customers perceive the environmental sustainability performance (ESP) of Nordic Choice Hotels (NCH) from a new and under-researched lens, namely semi-longitudinal customer feedback data. Drawing ...