• The combined effect of success factors in crowdfunding of Cleantech projects 

      Otte, Pia; Mæhle, Natalia (Peer reviewed; Journal article, 2022)
      Cleantech projects can significantly contribute to the reduction of greenhouse gas emissions globally. However, they often lack investments from the conventional finance sector. Crowdfunding represents an alternative for ...
    • Crowdfunding for climate change: Exploring the use of climate frames by environmental entrepreneurs 

      Mæhle, Natalia; Otte, Pia; Huijben, Boukje; de Vries, Jorick (Peer reviewed; Journal article, 2021)
      This study investigates which climate change frames environmental entrepreneurs can employ in their project descriptions while seeking crowdfunding on online platforms. An explorative analysis of 58 climate change mitigation ...
    • Crowdfunding in the Cultural Industries 

      Rykkja, Anders; Mæhle, Natalia; Munim, Ziaul Haque; Shneor, Rotem (Chapter; Peer reviewed, 2020)
      Cultural production has stood at the forefront of crowdfunding adoption representing some of the first crowdfunding campaigns on record. This development emerged as part of comprehensive value chain reconfigurations in the ...
    • Crowdfunding in the Cultural Industries 

      Rykkja, Anders; Mæhle, Natalia; Munim, Ziaul Haque; Shneor, Rotem (Chapter, 2020)
      Cultural production has stood at the forefront of crowdfunding adoption representing some of the first crowdfunding campaigns on record. This development emerged as part of comprehensive value chain reconfigurations in the ...
    • Crowdfunding Sustainability 

      Mæhle, Natalia; Otte, Pia; Drozdova, Natalia (Chapter, 2020)
      The chapter focuses on using crowdfunding for financing sustainable projects, that is projects aiming to extend their goal beyond market success and provide benefit to the larger part of society. The chapter discusses the ...
    • Crowdsourcing Innovation and Product Development: Gamification as a Motivational Driver. 

      Kavaliova, Maya; Virjee, Farzad; Mæhle, Natalia; Kleppe, Ingeborg Astrid (Peer reviewed; Journal article, 2016)
    • Developing Sustainable Food Systems in Europe: National Policies and Stakeholder Perspectives in a Four-Country Analysis 

      Zaharia, Alina; Diaconeasa, Maria Claudia; Mæhle, Natalia; Szolnoki, Gergely; Capitello, Roberta (Peer reviewed; Journal article, 2021)
      To address climate change, health, and food-related challenges at the international and regional level, policy makers and researchers are starting to acknowledge the importance of building and developing sustainable food ...
    • Editorial: Advancing crowdfunding research: new insights and future research agenda 

      Shneor, Rotem; Mæhle, Natalia (Peer reviewed; Journal article, 2020)
      Purpose – The editorial introduces the papers included in the special issue by highlighting their contributions to advancing crowdfunding research and identifying remaining gaps to be addressed in future research. ...
    • Evolution, trends, and narratives of cultural crowdfunding: the case of Norway 

      Demattos Guimaraes, Alice; Mæhle, Natalia (Peer reviewed; Journal article, 2022)
      With a lifelong path of funding struggles, cultural industries have been at the forefront of crowdfunding since its early stages in the beginning of this century. Worldwide, the volume of crowdfunding has been growing ...
    • Media Discourse on Sustainable Consumption in Europe 

      Diaconeasa, Maria-Claudia; Popescu, Gabriel; Mæhle, Natalia; Nelgen, Signe; Capitello, Roberta (Peer reviewed; Journal article, 2021)
      Given the importance of mass media in forming consumer attitudes, exploring the main trends in the media discourse on sustainability is of great interest to businesses, policymakers and researchers. This study investigates ...
    • Microalgae-Based Food: Purchase Intentions and Willingness to Pay 

      Mæhle, Natalia; Skjeret, Frode Andre (Peer reviewed; Journal article, 2022)
      Consumer acceptance is pivotal for the success of new foods, and it is therefore necessary to understand the determinants influencing consumers’ behaviour for microalgae-based food. The current study explores the influence ...
    • Norwegian farmers’ willingness to participate in a local climate crowdfunding program - results from a national survey 

      Otte, Pia; Zahl-Thanem, Alexander; Hansen, Sissel; Mæhle, Natalia (Rapport Norsk senter for bygdeforskning;, Research report, 2019)
      This report presents a main deliverable of work package 3 in the Coolcrowd project, an international research project funded by the Research Council of Norway. The aim of the project is to develop a crowdfunding program ...
    • The outcomes of cross-industry innovation for small and medium sized enterprises 

      Færøvik, Kaya Haugland; Mæhle, Natalia (Peer reviewed; Journal article, 2022)
      There is a lack of research on how cross-industry innovation (CII) affects growth processes in small and medium-sized enterprises (SMEs), and whether it is worthwhile for SMEs to attempt CII. The current study addresses ...
    • Self-tracking behaviour in physical activity: a systematic review of drivers and outcomes of fitness tracking 

      Jin, Daoyan; Halvari, Halgeir; Mæhle, Natalia; Olafsen, Anja Hagen (Peer reviewed; Journal article, 2020)
      Advances in technologies (e.g. smartphones, wearables) have resulted in the concept of ‘self-tracking’, and the use of self-tracking technologies in physical activity (i.e. fitness tracking) is on the rise. For example, ...
    • Self‐tracking in effortful activities: Gender differences in consumers' task experience 

      Jin, Daoyan; Halvari, Halgeir; Mæhle, Natalia; Niemiec, Christopher (Peer reviewed; Journal article, 2020)
      Despite the increasing use of self‐tracking technologies, surprisingly little empirical research has examined the effect of self‐tracking in effortful activities on consumers' task experience. Accordingly, the present ...
    • Sustainable crowdfunding: insights from the project perspective 

      Mæhle, Natalia (Peer reviewed; Journal article, 2020)
      Purpose This paper explores the peculiarities of sustainable crowdfunding from the project perspective. The research question is: what are the distinctive features of sustainable crowdfunding, in terms of crowdfunding ...