Browsing HVL Open by Journals "Journal of Destination Marketing & Management"
Now showing items 1-2 of 2
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Destination cobranding in interorganizational networks: Assessing the role of central tourism organizations
(Peer reviewed; Journal article, 2020)This study examines whether tourism organizations influence each other to cobrand with the destination brand as a function of the interorganizational network structure. Empirically, it combines questionnaire and ... -
Imitation strategies and interfirm networks in the tourism industry: A structure–agency approach
(Peer reviewed; Journal article, 2018)The paper investigates the association between tourism firms’ imitation strategies and the interfirm network structure in which they are embedded. In particular, it analyzes how imitation contributes to (1) tie formation ...